Software development & AI automation

We build for outcomes, not billable hours.

We build web applications, mobile apps, and custom software, and automate the workflows that keep your business running, engineered faster, without cutting corners, for businesses that need reliable engineering partners.

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Senior engineers Ships in weeks, not months Founder-led

0 projects delivered.

Cloud10 Smartwash

IP Technologies

Black Eagle Marketing

Innovative Now

TAX Matrix

Scholastic Solutions

Jax Constructions

DAJ Media

Integrated Office Solutions

Aspyra

Hamp Stevens

Challenge Innovation Technologies

Cloud10 Smartwash

IP Technologies

Black Eagle Marketing

Innovative Now

TAX Matrix

Scholastic Solutions

Jax Constructions

DAJ Media

Integrated Office Solutions

Aspyra

Hamp Stevens

Challenge Innovation Technologies

What We Do

What we build.

Four practices, one team. Most clients use more than one.

Websites

Fast & conversion-focused · Fully handed over

Marketing Sites
Product Sites
Landing Pages
CMS Builds

Product Development

Full code ownership · Handed over complete

Web Apps
SaaS Platforms
Mobile Apps
Internal Tools

AI Agents & Automation

Ships in weeks · Agents that take real action

AI Agents
Copilots
RAG Systems
Workflow Automation

On-Demand Engineers

Scale up in days · Cancel anytime

Extra Developers
Works With Your Team
Scale Up or Down
Expert Help

Some of what we've shipped.

Real projects, real clients — and what we're building next.

Healthcare Software (PACS & LIS) · Full Web Build

Aspyra

40-year-old brand · Rebuilt for 4 regions

Rebuilt the complete digital presence for a 40-year-old clinical software company serving hospitals, labs, and imaging centers across the US, UK, Southeast Asia, and Caribbean.

Web Development Healthcare SEO Multi-Region

Smart Car Wash · Web + AI Agent

Cloud10 Smartwash

Web + AI agent · Multi-location rollout

Built the full digital experience for a next-gen smart car wash brand: a high-conversion marketing site with location pages, plus an AI agent for customer engagement and membership support.

Web Development AI Agent Multi-Location SEO Brand Experience

Managed IT Services (MSP) · Backend Development Partner

Innovative Now

Embedded backend team · Ongoing partnership

Embedded as the backend development partner for a US-based managed IT services provider, handling engineering work behind the scenes as part of their ongoing operations.

On-Demand Engineers MSP Partnership Backend Development Long-Term

In-House Build · AI Concept

GearMind

Concept in active development

Our own AI lead-qualifier, built on ourselves before we bring it to clients: asks a few quick questions about your project, gives a real ballpark, and hands off with the details already captured.

AI Agent Lead Qualification In Development

Try it →

We use AI like
senior engineers use it.

We're not juniors hiding behind Claude Code. We're senior engineers using AI tools as leverage, so we ship faster, write better tests, and spend time on the parts that actually matter.

Tools we use every day

Claude Code Codex Cursor Kimi K2 GitHub Copilot Custom agent pipelines

◆agent.ts Live

1// senior engineer + AI agent, shipping together
2async function shipFeature(spec) {
3  const plan = await agent.plan(spec);
4  const tests = await agent.writeTests(plan);
5  const draft = await agent.implement(plan);
6  const code  = await engineer.review(draft);
7  return deploy(code, tests);
8}

Terminal

$gearup ship <your-feature>

✓ tests written alongside the code

✓ reviewed by a senior engineer

✓ deployed to your infrastructure

What this means for you

→

Projects ship in weeks, not months.

→

You pay for outcomes, not headcount.

→

Code quality goes up, not down. Saved time goes into review, testing, and refactoring.

→

We take on more complexity per engineer than traditional shops.

What clients say

Hear it from them.

They shipped our MVP in 6 weeks. No delays, no surprises. Just a working product we were proud to put in front of investors. I've never had an external team feel this dialled in.

Victoria Jax Constructions

The code quality was the first thing our CTO flagged: clean architecture, proper test coverage, documentation that actually made sense. That's rare, especially at this pace and price point.

Mike Cloud10 Smartwash

They felt like our team, not a vendor. Daily standups, fast on Slack, and they flagged blockers before we did. If you've been burned by offshore before, GearUp Code is the antidote.

Hamp Stevens Hamp Stevens

For MSPs

Your brand. Our engineering.

Are you an MSP or IT company looking for an engineering partner? We work as the backend development team behind IT service providers, consultancies, and tech companies. White-label or co-branded, your call.

Learn how we partner →

A Acme IT Solutions G^C

2:14 PM

Project update: Checkout flow shipped ✓

Sprint 4 complete. Payment retries, tax calc, and mobile checkout are live in staging. Ready for your review.

Ways to Work With Us

Pick how we plug in.

Three engagement models. Same senior team, same weekly cadence. A different shape depending on what you need.

Fixed-Scope Build

Best if you need a defined thing shipped: an MVP, a website, a feature.

We scope it in plain English, ship weekly, and you launch. Code, docs, and infrastructure handed over at the end.

BillingFixed price, per outcome

TimelineWeeks, not months

CommitmentEnds when we ship

Scope your build →

Embedded Engineers

Best if you have a team and need more shipping power.

Senior engineers inside your workflow: your Slack, your Jira, your codebase. They work like your own people, because they are.

BillingMonthly rate

Team sizeScale up or down anytime

CommitmentMonth to month

Add engineers →

White-Label Partner

Best if you're an MSP or agency selling development under your own brand.

We're the engineering behind your name, quietly in the background or co-branded. Your clients, your relationship, our build.

BillingPer project or monthly

BrandingYours, or co-branded

CommitmentOngoing partnership

Partner with us →

Overlap

Your morning is our evening. We're online during US business hours, so questions get answered the same day, not the next.

Channel

Your Slack or Teams, not email chains. You see progress as it happens, in the tools you already use.

Cadence

Daily updates, weekly working software. You'll never have to ask "what's the status?" You'll already know.

Not sure which fits? That's what the first call is for. We'll tell you straight.

Before You Reach Out

Who this works for.

We’d rather say it here than halfway through a call. If the right-hand column is you, we’ll tell you straight and point you somewhere better.

// we’re a good fit if

You need something built, or your team needs more shipping power.
You want working software every week, not a status report every fortnight.
You want to own the code, docs and infrastructure outright.
You’re an MSP or agency that needs engineering under your own brand.
You’re happy working across a US–India overlap, in your Slack.

// probably not if

You’re shopping for the lowest hourly rate. We don’t bill hourly.
You need engineers sitting in your office. We work remotely, always.
You want to hand over a ticket queue and manage the work yourself.
You need a team starting tomorrow, with no scoping call first.

We build for outcomes, not billable hours.

What we build.

Some of what we've shipped.

Aspyra

Cloud10 Smartwash

Innovative Now

GearMind

We use AI like senior engineers use it.

Hear it from them.

Your brand. Our engineering.

Pick how we plug in.

Fixed-Scope Build

Embedded Engineers

White-Label Partner

Who this works for.

Tell us whatyou're building.

We use AI like
senior engineers use it.

Tell us what
you're building.